Market Research Evaluation

I decided to make a questionnaire as part of my market research to see other peoples views on magazines, also helping myself later on in the project when I make my own magazine, I will find it easier designing it depending on how my target audience would like it to look like.

I asked four males and six females when doing this questionnaire, most of them in the age range of 16-21. Whilst doing this questionnaire, I found out that most of the people that I asked brought magazines on a weekly basis. I also realized that most of them listen to Hip hop as a music choice, which I found interesting because it is the music genre that I have chosen to make a magazine on. 

I am not too sure on what colours to use throughout my magazine, but after this questionnaire, I have a better idea. Most people were quite fond of the colours Red and black and also chose other as their option, whereas not many people were too keen on the other colours such as pink, blue, purple, orange or yellow. 

Another question I asked people was what kind of magazines they like to buy. I found this one of the most important questions on the questionnaire because it shows how many people buy music magazines which is one of the main reasons that I have done this questionnaire.  Unfortunately, most of the people who answered my questionnaire said they they like to celebrity gossip magazines but 20% of them did say they buy music magazines. Another 20% said they buy TV Drama magazines which leaves films with only 10% of the votes, and other also with 10%.

None of the people who answered my questionnaire spend more than £5 on a magazine. 60% of them spend around £1-£2 and 40% of them spend £3-£4. Most of them like to read articles and see posters in the magazine that they buy, some like to read interviews. One person that answered my questionnaire likes to read reviews and one person chose other. 

Overall I find these answers quite interesting and I am happy with results that I have got back.